Location: Shanghai
Job Type: Full Time
Salary: 16000 CNY /Month
JOB DESCRIPTION
We are looking for a marketing professional, specialized in digital marketing channels. Your main focus will be developing and executing online marketing campaigns.
This role requires a general understanding of digital marketing, strong content and analytical skills, good project management & organizational skills, and great interest in being part of a young, dynamic company with consistent year-over-year growth. The possibility of promotions and a career path exist for team members that are committed to bringing value to the company and themselves.
Core Responsibilities:
● Developing and implementing a market entry plan.
● Developing and executing multichannel online marketing campaigns: CRM, email (EDM) and social media channels focused on customer acquisition and remarketing.
● Creating high quality written and visual branded assets for CRM, social media and performance ads.
● Developing lead generation strategies to grow customer base and build audience.
● Performing market research and implement solutions for reaching KPIs and marketing goals.
● Active participation in various ongoing marketing projects including brand launches, product range rebranding, launching of new marketing channels, website developments, etc.
Experience, Knowledge & Skills:
● Minimum of 1-year relevant marketing experience
● Fluent in English with strong writing and grammar skills
● Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving
● Basic project management skills
● Basic knowledge of Google Analytics and Performance Ads platforms is a plus
● Good B2B content creation skills
● Basic WordPress knowledge and SEO understanding is a plus